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Liebeskind Berlin is the Berlin-based contemporary bag brand that contains Berlin's culture, art, challenges to limitations, and liberality, as well as moderation and elegance. LBPartners has been working on the retail consulting for Liebeskind Berlin since October 2021 to successfully find the most suitable Korean retail distributor for the brand and officially launch it in Seoul in 2023. With nearly 70% of brand awareness in Germany, this well-known brand is aiming to enter the Asian market using Seoul as a bridgehead.
To support this effort, LBP provided market research on the Korean bag market to the brand in September 2021, helped market visits in October 2021 and February 2022, and held meetings with major domestic retail officials. And recently, LBP organized the Liebeskind showroom from May 24th to May 26th at the Beacon Studio in Seongsu-dong, the first-ever showroom in Asia. Under the concept of #PlayBerlin, the event attracted more than 300 domestic distributors, buyers, fashion industry professionals, media, influencers, and stylists to discover the brand.
[Liebeskind Berlin's General Manager Fabian Krone (Right), Creative Director Gina Conde (Left)]
The concept #PlayBerlin is inspired by the brand's character to interpret and express Berlin's dynamic and influential energy through its original and purposeful designs. The event was a success and caught the Korean distributors' attention and influencers in their 20s and 30s who are Liebeskind's primary target audience. The showroom will be a valuable contribution in bringing to fruition the full potential of their expansion efforts in Asia.