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Luxury Business Group (LBG) and Digital Human Corporation Ltd. (DHC) announced today the signing of a strategic Memorandum of Understanding that brings together two Seoul-based companies at the crossroads of luxury service excellence and advanced artificial intelligence.
The partnership will see the two organizations collaborate across LBG’s main business lines — consulting, training, recruitment, and digital innovation — with the shared ambition to create new standards for how luxury brands train their teams, design customer experiences, and assess talent.
“This collaboration is a natural extension of LBG’s vision”
Daniel Mayran, Founder and CEO of LBG, said:
“We believe human expertise and AI, when combined thoughtfully, can elevate learning and customer experience in ways that were not possible before. DHC’s technology gives us the opportunity to move faster and explore formats that match the expectations of tomorrow’s luxury clients.”
A Broad Collaboration Across the LBG Ecosystem
The agreement covers several areas where LBG’s industry knowledge and DHC’s digital-human technology intersect.
Training & Digital Learning
LBG will integrate DHC’s human-like digital agents into a new generation of training programs developed through LBG Studio.
These agents will support interactive learning modules, scenario-based simulations, and multilingual content for brands operating across Asia and Europe.
The goal is not to replace trainers, but to scale and enrich the learning experience.
Consulting & Customer Experience
DHC’s technology will also be used within LBG’s consulting projects to model customer interactions and test service environments such as boutiques, hotels, spas, and high-end automotive showrooms.
This will help brands gain deeper insight into how clients experience their spaces and touchpoints.
Recruitment & Talent Assessment
LBG’s recruitment division will introduce AI-supported interview and role-play simulations reflecting luxury service competencies.
These tools will help improve consistency in evaluating candidates and support brands facing shortages of qualified talent.
Innovation & Joint Market Development
The two companies will launch the Luxury × AI Experience Lab, a platform dedicated to demonstrating
how AI and human expertise can coexist in customer-facing industries.
The Lab will be used for client workshops, pilot projects, and co-innovation initiatives.
“Technology should support people, not replace them”
Carlos Kik, Founder and CEO of Digital Human Corporation, said:
“Working with LBG gives us the opportunity to apply our digital-human technology where human connection matters most. We share a belief that technology should support people, not replace them — especially in a sector where emotion and service culture are central.”
A Seoul-Driven Vision With Global Reach
Both companies are headquartered in Seoul and see this partnership as a chance to position Korea as a reference point for AI-driven innovation in the luxury sector.
The first pilots under the partnership are scheduled to begin in Q1 2026,
focusing on fashion, beauty, hospitality, and automotive clients across Asia and Europe.
About Luxury Business Group (LBG)
Luxury Business Group is a Franco–Korean consulting, training, and talent advisory company serving luxury, premium, and lifestyle brands across Asia and Europe.
Through its divisions — LBP (Consulting), LBI (Training), LBT (Recruitment), and LBG Studio (Innovation) — LBG helps global brands strengthen customer experience, operational excellence, and human performance.
About Digital Human Corporation Ltd. (DHC)
Digital Human Corporation is a Seoul-based artificial intelligence company specializing in the creation of lifelike digital humans used in communication, learning, and customer interaction applications.
The company focuses on technologies that make digital engagement more intuitive, natural, and emotionally resonant.