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Luxury Business Group (LBG)

LBG Insights

G7: Luxury Giants' Commitments to Fashion Pact 30 major textile groups representing 147 brands have revealed their "Fashion Pact" in Biarritz, France, to reduce their environmental impact.The fas
공간 비주얼로 브랜드 가치를 만드는 방법 │ VMD 칼럼 ⑥ 공간 비주얼로 브랜드 가치를 만드는 방법VMD(비주얼 마케팅 전략)를 해야 하는 이유를 공감이 가도록 잘 설명하고 있는 우리나라 속담이 있다.<보기 좋은 떡이 먹기도 좋다> 이다내용이 알차고 좋은 만큼 겉모양 또한 매우 중요하다는 뜻을 일컫는 말인데, 인간의
Space Visual Strategy There is a Korean proverb that explains why we need to do a visual merchandising strategy (VMD) in a sympathetic way.
The Game of Luxury Brands Begins at Digital Era Former Burberry CEO Angela Ahrendts launched a Burberry digital world in 2006. Burberry's digital transport reached the peak in the 2011 holographic
Space Composition Strategy of Retail Stores Only Specialists… How can you divide a store sections by its expressive features? Retail stores are divided into special zones according to their role to sell prod
Understanding of Visual Merchandising As shown in its concept, the fundamental purpose of VDM is to maximize product sales and profits.Thus, VDM experts always manage to keep their stores
The Origin of Visual Merchandising What is the origin of VMD?Those who are interested in VMD might have asked oneself such a question.VMD는 어떻게 유래하게 되었을까?VMD에 관심있는 사람이라면 한번쯤 이러한 궁금증을 가졌을
Development of Visual Merchandising in Korea Not many of VMDs (Visual Merchandiser) know the beginning and development of VMD in Korea.VMD first started and systemized in America in the late 70's

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