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On March 22nd, Mr. Albert Bensoussan, Vice-Chairman of Bang & Olufsen and former CEO of Kering Watches & Jewelry, imparted valuable insights on digital transformation in the luxury business to LBG employees in Korea, while connecting with colleagues from France and Southeast Asia online.
Stressing the significance of customer-focused experiences, he recommended embracing an omnichannel strategy to address the ever-changing customer expectations.
To provide a well-rounded and delightful customer journey, luxury brands must bolster their digital competencies, collect and examine data, and successfully engage with customers.
