I am often asked about the difference between luxury and premium. In one word, luxury is Exceptional (a brand exceptionally outstanding), and premium is Selective (a brand differentiated from the general brand classified as Mass market).
Real luxury must meet three primary conditions: exceptional product, exceptional service, and exceptional designer or artisan, and when it is finally exceptionally presented with savoir-faire in an exceptional environment, the "perfect luxury that customers dream of" has been completed.
As such, luxury is all about detail and quality of service, and understanding the true definition of luxury is essential. Therefore, Luxury Business Group was established to support a variety of luxury brands, experts, and potential projects in the Asian and European markets.
First of all, the Asian luxury market has grown rapidly in recent decades, has focused on quantitative growth, and lacks appropriate business strategies and resources due to a lack of understanding of "luxury."
In particular, it is necessary to develop areas that prioritize training in quality of service and foster customers' emotional experiences. Luxury Business Group leverages the practical experience and expertise of professionals in the European luxury industry to provide high-quality business consulting, operational solutions, and human resource solutions that uniquely serve the Asian luxury market.
Also, Luxury Business Group helps European brands that want to expand their business to the Asian market, which has unlimited potential, and successfully launch their business and settle into the local market.
Luxury Business Group consists of three business units: Luxury Business Partners (LBP) for business development, Luxury Business Talent (LBT) for recruitment, and Luxury Business Institute (LBI) for training and customer experience design. As we integrate these three business units to offer our clients total retail solutions from consulting to operations, we will become an indispensable reference to our clients in the luxury business world.”
Chairman & CEO