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“For local Asian brands who want to enter into global market, collaborating with experts and preparing action plans that reflect 200% of realistic scenario of the market are the keys to success“
Daniel Mayran, the founder & President of LBG, who has experienced the Korean luxury market for 21years since 2001 criticized that there are relatively few cases succeed globally like French and Italian luxury brands even though Korea has many strong domestic brands. Moreover, he said “When an Asian brand wants to enter the global market successfully, the top priorities are finding experience and expertise of professionals within both brand category and the target market” and he emphasized “to stabilize global system in the local environment, collaborating with experts and preparing action plans that reflects 200% of realistic scenario of the market are the keys to success“