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Buccellati's unique way of making jewelry

Date Created 2022-09-01 22:26   search 1,524

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Buccellati is 103-year-old high jewelry and watch brand launched in Italy in 1919.

Buccellati is famous for maintaining and using Renaissance goldwork techniques which means they remain doing all their work manually. Especially, one of the special techniques they have is called "Ricato", and it has unique lines engraved on the surface of jewelry to make it look like “luxurious silk." Each line is engraved meticulously by hand so it takes a long time to complete one jewelry piece and the product cannot be copied easily because of its sophisticated process. It is no exaggeration to call it a ‘work of art’.

This brand is also famous for utilizing rare stone colors and designs. They mainly use colors that impressionist painters used, and the design is inspired by nature.
Representatively, there are five collections which are named after Impressionist painters’ art works inspired from respectively. Below are the three of these collections.  





 1. Light Blue Sea at Prout’s Neck - Inspired by the painting of Homer in 1890


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Inspired by Homer's paintings, the collection reproduces the sensual movements of the waves and the tumultuous white foam that flutters on them. Through this collection, Buccellati expresses the resilience and passion inherent in the sea and conveys the elegance and sophistication of the nature.





2. The Spider’s Web – Inspired by the painting of Larinov in the early 20th century


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The collection was inspired from an artwork of a Parisian painter, Larionov. It expresses an impenetrable elegance like a spider's web.





3. Two Vases of Flowers -Inspired by the painting of Bonnard in 1930 


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This still-life painting is drawn by Bonnard and it features a bright yellow background. Buccellati created this collection by using this background color. 

 

LBI, the customer experience consulting and training division of the LBG, trained the store and office staffs of the brand, Buccellati.

The education under the theme of "Beautiful Jewelry World" was designed to give employees the expertise to express well in dealing with Buccellati, which has traditional and unique craftsmanship history. This was done in the form of acquiring essential knowledge of jewelry from diamonds to colored stones. 'Advanced Signature of Luxury Service' was also conducted afterwards. Employees had time to think about the special values of their brand and products and learnt about the importance of luxury service that can go along with their brand.