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Luxury Business Group (LBG) and MAD have entered into a strategic partnership to shape the future of the luxury market across Asia. By combining their complementary expertise and global networks, they aim to drive innovation and sustainable growth in the region.
Pioneering a New Standard in Asia’s Luxury Sector
Established in 2009, LBG is a global leader in luxury consulting and retail solutions. Its team of over 300 specialists delivers comprehensive services, including business development, recruitment, and training. Also established in 2009, MAD's mission is to enable the luxury sector, its Maisons, and people, to shine. Over the years, it has become a leader in the Luxury industry, with a unique team of 60 consultants spread across its offices in Paris and Shanghai.
Together, LBG and MAD are leveraging their deep industry knowledge and regional insights to redefine luxury in Asia. Their shared goal is not just to follow existing trends but to position Asia as a central hub in the global luxury landscape, anchored by a clear and forward-looking vision.
A Transformative Vision for Asia
The partnership’s inaugural project, Peninsula Bay, is set in Sihanoukville, Cambodia. This luxury and entertainment hub represents the first milestone in their collaboration. Beyond this, the two companies are committed to enabling luxury brands to thrive in both established cities and emerging markets throughout Asia.
Their initiatives include:
- Customized Market Entry Strategies: Developing localized plans that resonate with diverse cultural and consumer landscapes.
- Innovative Brand Expansion and Retail Experiences: Helping global brands establish a strong presence while creating memorable customer interactions.
- Sustainability in Luxury: Crafting ESG-integrated models to foster long-term growth and environmental responsibility.
- Professional Development and Talent Training: Investing in human resource to ensure the continued evolution of the region’s luxury industry.
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