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Picture: (Left) Eddie Chua Peninsula Bay Group President, (Middle) Mang Sineth. Governor of Preah Sihanouk province, (Right) Daniel Mayran Luxury Business Group Chairman

Sihanoukville’s Peninsula Bay Partners with IHG Hotels & Resorts and Luxury Business Group (LBG) to Elevate Cambodia’s Tourism Landscape

‘Global hospitality and retail giants anchor transformative mixed-use development, poised to position Sihanoukville as Southeast Asia’s next premier destination.’

Sihanoukville, Cambodia – March 25, 2025 – Peninsula Bay, Cambodia’s most ambitious mixed-use development, today announced landmark partnerships with IHG Hotels & Resorts (IHG) and Luxury Business Group (LBG), signaling a bold leap forward for Sihanoukville’s emergence as a regional tourism and lifestyle hub.  

IHG Hotels & Resorts—a global hospitality leader with over 6,600 properties across 111 countries—will debut its first InterContinental-branded hotel in Cambodia at Peninsula Bay. The 300-room luxury hotel will feature signature dining venues, bespoke bars, a world-class spa, and unparalleled coastal views, redefining hospitality standards in Sihanoukville. This marks InterContinental’s return to Cambodia, underscoring the nation’s growing appeal as a luxury travel destination.  

Joining the project is Luxury Business Group (LBG), a global consulting firm specializing in the luxury and retail industries. LBG will helm Peninsula Bay’s luxury shopping precinct, introducing an array of coveted international brands to Cambodia for the first time. This collaboration promises to establish Sihanoukville as a new nexus for high-end retail in Southeast Asia.  

“We are honored to collaborate with Peninsula Bay to pioneer Cambodia’s first globally recognized luxury shopping experience,” said Daniel Mayran, Chairman & Founder of Luxury Business Group. “We look forward to introducing coveted international brands and elevating Sihanoukville as a prime destination for discerning shoppers from across the region and beyond.”

A Visionary Development for the Future

Spanning hotels, retail, and entertainment, Peninsula Bay will feature:  

Ø  Three luxury hotels catering to diverse traveler segments.  

Ø  An international retail center anchored by LBG’s premium offerings.  

Ø  A water theme park and the world’s largest curved seawater aquarium, designed in partnership with global experts Pico Play and ICM, a leading firm with design, engineering, and operations expertise in aquariums and themed attractions. The aquarium, a Guinness World Record contender, will showcase Cambodia’s marine biodiversity through immersive exhibits.  

Over USD 40 million has been allocated to the theme park and aquarium, reflecting Peninsula Bay’s commitment to cutting-edge entertainment and sustainable tourism.  

Strategic Support and Vision 

“Partnering with IHG and LBG allows us to deliver unmatched experiences in hospitality and retail,” said Eddie Chua, President of Peninsula Bay Group. “This development is a testament to our vision of blending luxury, innovation, and Cambodia’s natural beauty to create a destination like no other.”  

The project enjoys robust backing from the Cambodian government, especially from H.E Mang Sinet, Preah Sihanouk Governor and Preah Sihanouk Province Investment Promotion Working committee, and aligning with national strategies to boost tourism infrastructure and economic growth. Peninsula Bay is poised to generate thousands of jobs and attract millions of visitors annually, accelerating Sihanoukville’s rise on the global stage.  

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About Peninsula Bay

Peninsula Bay is a transformative mixed-use development in Sihanoukville, Cambodia, designed to become Southeast Asia’s premier tourism and lifestyle destination. With luxury hotels, international retail, a water theme park, and record-breaking attractions, the project aims to redefine regional travel experiences while celebrating Cambodia’s cultural and natural heritage.  

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145m members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

• Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo

• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels

• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels

• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally. Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About InterContinental Hotels & Resorts

InterContinental Hotels & Resorts is the world’s first and largest luxury hotel brand with over 220 hotels spanning more than 70 countries. Founded by Pan American Airways Founder, Juan Trippe in 1946, InterContinental is guided by the belief in the power of travel to expand the mind and connect cultures.

Opening doors to a ‘world of fascination’, InterContinental is reimagining the luxury travel experience with the modern luxury traveller at its heart. Striking a harmonious balance between freedom and familiarity, InterContinental focuses on satisfying a guests’ yearning for knowledge and culturally rich experiences, building on its heritage as a beacon of approachable luxury travel.

For more information and to book, visit intercontinental.com, and connect with us on Facebook and Instagram.

About Luxury Business Group (LBG)

Luxury Business Group (LBG), established in 2009, has positioned itself as a global consulting leader in the luxury and retail sectors. LBG is dedicated to supporting growth in the luxury, premium, and VIP industries, providing comprehensive services that span business consulting, talent acquisition, and training.

With a team of nearly 300 highly skilled experts, LBG offers 360-degree integrated solutions that encompass everything from strategic consulting to execution, setting a new standard in tailored solutions that maximize brand synergies. Guided by the vision of “driving the future of the luxury industry between Europe and Asia,” LBG is committed to helping brands succeed in new markets and delivering exceptional customer experiences.

For more information, visit our Website and follow us on LinkedIn.